|Cover of 'Men's Health' Magazine|
What happens when the Male Gaze is inverted? According to ‘Negotiating masculinities: Advertising and the Inversion of the Male Gaze’, lifestyle magazine advertising has caused men to gaze upon images of their own bodies. This is a crucial element to this subject as it is incredibly current. The importance of male beauty is rapidly increasing, it is not just women being judged by their appearance.