Reasons for the Shift in Male Gaze

So what are the reasons for this change in Male Gaze that I have highlighted in my previous posts. Does this shift appeal because of simple, direct emotions that are easy to predict in the audience reaction? Following the idea that sexuality sells, does having Angelina Jolie in a movie guarantee people will pay to go see it? 

When seeing Jolie a viewer (typically a heterosexual male) will react immediately in lust. This is a pure desire for the sexual act and is temporary. Contrasting this, a viewer seeing Bacall will be inspired in a complex way depending on the context and their experiences and ideas.

People in society today seem to be insecure and require constant reassurance and self-reinforcement. They do not like change, possibly they think there is nothing there to change.  So is lusting attractive as it is self-reassuring in a way?

Angelina Jolie exuding lust

Opposite to this, falling in love with a beautiful, complex woman like Lauren Bacall, risks change as the audience develops a kind of relationship with her.

Do people now avoid change? Does society prefer simplicity? Lusting at a sexual image requires little thought and imagination. On the other hand being devoted to a woman like Lauren Bacall invokes thought and possible want to change. 

Soft porn invokes a simple, disposable emotion and reinforces the viewer’s sense of self.

However, is this the male genders actual desire? 

The Shift from Sexy to Sexual

Looking at Lauren Bacall, pictured in the previous post, I can see she is fully covered but making an impact. She is beautiful and her expression is of promise. She oozes sex appeal and inspires love and devotion. The viewer grows a significant attachment to her. The audience is able to fall in love with her from seeing her films, and she can inspire the transformation of the self.

Leading on from this, I have looked at the below image of Angelina Jolie. 

Angelina Jolie

Jolie has cleavage and looks attractive. However, in this image she has a vapidity about her, meaning the viewer has no emotional reaction at any level besides lust. There is little or no emotional involvement with the audience.  

The male gaze on these two women is completely different. On Bacall the gaze is focused on a complex woman, with complex emotions who promises a lifetime of potential interaction and emotional fulfillment.  

The gaze on Jolie pays attention only to the explicitly sexual aspect of women. Ignoring personality, promise, complexity and beauty. 

This shows a shift from sexy to sexual.